Sport Management

Bachelor of Science in Sport Management

EKU Online > Bachelor of Science in Sport Management

Combine Your Love of Sports With a Solid Business Foundation

EKU’s online bachelor of science in sport management degree prepares students for rewarding careers in the complex and challenging sports industry. The program provides students with the leadership and management skills needed to successfully combine a love of sports and business insight to propel the industry forward. Graduates are prepared to take on key positions with sports teams and associations or to pursue graduate studies.   

Program At-A-Glance


100% Online

Learn From Anywhere

120 Credit Hours

to Graduate

Up To 90 Hours

Transfer Credit
Cost per hour


Per Credit Hour

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Minors & Certificates

Benefits of EKU Online

EKU provides a balanced degree program that integrates sport management principles and proven business practices. EKU’s curriculum blends academic and professional preparation through course topics such as legal issues in sports, sports information, event and facility planning, promotion, media relations, sport finance, marketing, accounting, economics and management.

Required Internship

The sport management program culminates with an internship, providing hands-on experience within the industry. EKU sport management students have interned for the following organizations:

  • Lexington Legends
  • Louisville Slugger Field
  • Local College/University Athletic departments
  • Local Parks & Recreation Departments

Minors & Certificates

Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available online for this program include:

  • Business
  • Psychology
  • Social Intelligence & Leadership

You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested online certificates for Sport Management include:

  • Communication in the Workplace
  • Dispute Resolution

View the full list of certificates available for completion as you earn your degree

Career Opportunities

Careers in sport management are unlimited and will encompass a wide variety of interests, passions and career goals. The discipline is broken into three segments:

  • Sport Entertainment
  • Sport Product
  • Sport Support Organizations

This program will prepare students in a unique way for a career in the rapidly changing arena of sport.

According to the Bureau of Labor Statistics (BLS), employment of entertainment and sports occupations is projected to grow 5 percent through 2028, faster than the average for all occupations. Strong demand from the public for entertainment, as well as the increasing popularity of sports, will contribute to job growth for the entertainment and sports occupations. The median annual wage for entertainment and sports occupations was $42,940 in May 2018, which was higher than the median annual wage for all occupations.

Find Your Career


What Can I Do With a Sport Management Degree?

The sport industry is full of dynamic and interesting career options. Turn your passion into your profession with a 100% online sport management degree from EKU. Learn more about what careers await you in sport!


EKU’s online sport management curriculum prepares students to pursue a variety of rewarding career possibilities by offering an interdisciplinary focus with courses in both sport management and business. Sport management courses include legal issues, sports information, event and facility planning, promotion, media relations and sport finance. Business courses include marketing, management, economics, and accounting.

Degree Requirements

A total of 120 credits are required to graduate, including 42 upper-division credits. Complete degree requirement information about the Sport Management program is available in the University undergraduate catalog.

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

Transfer Credits

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admittance to EKU for appropriate articulation. Learn more about transferring to EKU.

Sample Courses

For a full list of course descriptions please see section 7 of the University undergraduate catalog.

ESS 324 – Policy and Governance in Sport (3)
Designed to encourage students to integrate management theory with governance and policy development. Provides an overview of the sport industry from the perspective of the sport management professional.

ESS 328 – Sport Finance (3)
Course will examine all aspects of successful sport business operations, including budgeting, legal issues, marketing, competitive positioning, regulatory compliance, and strategies for success in sport and recreation industry.

ESS 400 – Management of Sport Organizations (3)
Aspects of sport management including disciplinary foundations of sport, theoretical and applied foundations of organization and management, opportunities available in various segments of the sport industry, and professional preparation and development.

ESS 530 – Sport Communications (3)
Students will explore and apply communication theories to the sport and exercise industry. Emphasis will be on examination of public and media relations with a special focus on organizational communication to external and internal publics.


Stephanie Black

Stephanie Black

Enrollment Advisor

Call or email Stephanie Black for information about the EKU Sport Management Bachelor’s Degree program.

Contact Info:

Application Deadlines

Term Application Deadline Classes Begin
Fall A July 5 August
Fall B August 31 October
Spring A November 30 January
Spring B January 31 March
Summer A April 5 May
Summer B  May 31 June

Additional Contact Information

Admissions: 859-622-2106

Academic Testing: 859-622-1281

Financial Aid Office: 859-622-2361

Military & Veterans Affairs Office: 859-622-2345

Student Account Services: 859-622-1232

Student Success

I love online classes and [sport management] has been amazing for me because of the professors.

Destiny McClymontEKU Online Sport Management Graduate

Online Military Students

EKU Online offers veterans and active duty military students an unparalleled online learning experience that provides accessibility, convenience and flexibility.

Special Tuition for Active Duty* Military
Eastern Kentucky University offers reduced tuition expenses to $250 per credit hour for undergraduate and $325 per credit hour for graduate courses to all service members currently serving on active duty.

*Active duty is defined as on federal orders for 180 days or more.

“I’d like to thank the EKU College of Justice & Safety for the opportunity to complete my degree online. It’s very user-friendly, and everyone has bent over backwards to make this happen.”

– 1LT Heath Bergmann, EKU Online graduate student on deployment in Afghanistan

Heath Bergmann
  • “I can confidently say that — as someone who doesn’t even live in the United States — EKU’s online program has been extremely accommodating and flexible. I can discuss advising appointments over email, and I can have my textbooks shipped to my address overseas.” – Sydney Garner Lewis
  • “They {faculty} were always helpful if I had any questions and were always quick to reply to an email, even on a weekend.” – Noah Schade, EKU Online Sport Management student
  • “I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.” – EKU Online Psychology student Jason Tate
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