Bachelor of Business Administration – General Business

EKU Online > Online Business Degrees & Certificates > Bachelor of Business Administration – General Business

Build Practical Skills Needed for Success in the Workforce

EKU’s 100% online bachelor of business administration provides students with the managerial and financial skills needed to lead and improve organizations of all types and sizes. Designed with working professionals in mind, this versatile degree is real-world focused, building the practical business skills needed for success in today’s workforce. Graduates are prepared to take on key positions with excellent salaries, become business entrepreneurs, or pursue an MBA.

Program At-A-Glance


100% Online

Learn From Anywhere

120 Credit Hours

to Graduate

Up To 90 Hours

Transfer Credit
Cost per hour


Per Credit Hour

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Minors & Certifications

Benefits of EKU Online

Learn essential skills for today’s business environment. Our fully accredited online programs are made up of the same high-quality courses and taught by the same experienced professors as the on-campus programs.

Minors & Certifications

Minors & Certificates can be difficult to complete with this program.  If you wish to explore this option, please work directly with your program advisor.

Career Opportunities

From major corporations to independent businesses, a degree in business administration can open the door to a variety of challenging and financially rewarding careers. This versatile degree builds critical thinking, communication and problem-solving skills, and prepares students for key positions in a number of areas.

Job Opportunities Include:

  • Auditors
  • Financial planner
  • Cost estimator
  • Budget analyst
  • Financial analyst
  • Financial examiner
  • Human resource specialist 
  • Market research analyst
Learn More


EKU’s curriculum blends academic and professional preparation through course topics such as accounting, marketing, economic principles, financial markets, and consumer and organizational behavior.

Degree Requirements

A minimum of 120 credits are required to graduate with a bachelor degree, including 42 upper-division credits. Complete degree requirement information about the General Business BBA program is available in the University undergraduate catalog.

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

Transfer Credits

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admittance to EKU for appropriate articulation. Learn more about transferring to EKU.

Sample Courses

For a full list of course descriptions please see section 7 of the university undergraduate catalog

BUS 101 – Nature of Business (3)
Introduction to business through historical understanding and holistic interpretation of modern organization. Includes capitalism’s role and how it compares to other economic philosophies, functional aspects of the modern organization, current trends and future organizational strategies.

BUS 402 – Integrated Strategic Management (3)
Synthesizes knowledge, skills, and abilities learned in previous Business Core courses to prepare
students to manage, lead, and make business decisions.

GBU 201 – International Business (3)
An overview of international business, including international business law, international business customs, and international business functional operations, examining the effectiveness of U.S. business ventures abroad and in competition with international companies at home.

BUS 303 – Essentials of Organizational Behavior and Human Resource Management (3)
This course provides a survey of the principles and practices involved in leading and managing people in organizations. Topics include management, leadership, motivation, conflict management, organizational culture, teams, and ethics. Human Resource topics include onboarding, training, development, staffing, performance management, and compensation.


Kaitlin Dougherty

Kaitlin Kirkpatrick

Enrollment Advisor

Call or email Enrollment Advisor Kaitlin Kirkpatrick for information about the EKU Online Risk Management and Insurance, Business Administration, Finance and Public Accounting Bachelor’s Degree programs.

Contact Info:


Application Deadlines


Term Application Deadline Classes Begin
Fall A July 5 August
Fall B August 31 October
Spring A November 30 January
Spring B January 31 March
Summer A April 5 May
Summer B  May 31 June


Additional Contact Information

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345

Student Success

I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.

Jason TateEKU Online Student

Online Military Students

EKU Online offers veterans and active duty military students an unparalleled online learning experience that provides accessibility, convenience and flexibility.

Special Tuition for Active Duty* Military
Eastern Kentucky University offers reduced tuition expenses to $250 per credit hour for undergraduate and $325 per credit hour for graduate courses to all service members currently serving on active duty.

*Active duty is defined as on federal orders for 180 days or more.

“I’d like to thank the EKU College of Justice & Safety for the opportunity to complete my degree online. It’s very user-friendly, and everyone has bent over backwards to make this happen.”

– 1LT Heath Bergmann, EKU Online Graduate

Heath Bergmann
  • “I can confidently say that — as someone who doesn’t even live in the United States — EKU’s online program has been extremely accommodating and flexible. I can discuss advising appointments over email, and I can have my textbooks shipped to my address overseas.” – Sydney Garner Lewis
  • “Beth Lewis, my advisor, was available whenever I needed her and never deterred me from any life goals. She made all options aware to me and showed me the paths and let me make the most educated choice.” – EKU Online BBA student, Zachary Creekmore
  • “I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.” – EKU Online Psychology student Jason Tate
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