EKU’s 100% online bachelor of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly-competitive global market. Through engaging, high quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.
Learn essential skills for today’s business environment through a personalized and tailored degree in marketing.
Minors & Certificates can be difficult to complete with this program. If you wish to explore this option, please work directly with your program advisor.
Advertising, promotional, and marketing campaigns will continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace. In addition, increasing usage of data and market research in order to understand customers and product demand, and to evaluate marketing strategies, will lead to growing demand for market research analysts.
Job Opportunities Include:
Rooted in both theory and practical applications, our accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.
Call or email Enrollment Advisor Kaitlin Kirkpatrick for information about the EKU Online Risk Management and Insurance, Business Administration, Finance and Public Accounting Bachelor’s Degree programs.
I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.
EKU Online offers veterans and active duty military students an unparalleled online learning experience that provides accessibility, convenience and flexibility.
Special Tuition for Active Duty* Military
Eastern Kentucky University offers reduced tuition expenses to $250 per credit hour for undergraduate and $325 per credit hour for graduate courses to all service members currently serving on active duty.
*Active duty is defined as on federal orders for 180 days or more.
“I’d like to thank the EKU College of Justice & Safety for the opportunity to complete my degree online. It’s very user-friendly, and everyone has bent over backwards to make this happen.”
– 1LT Heath Bergmann, EKU Online Graduate