Bachelor of Business Administration – Marketing

EKU Online > Online Business Degrees & Certificates > Bachelor of Business Administration – Marketing

Marketing is the Driving Force Behind an Organization’s Success

EKU’s 100% online bachelor of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly-competitive global market. Through engaging, high quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.

Program At-A-Glance


100% Online

Learn From Anywhere

120 Credit Hours

to Graduate

Up To 90 Hours

Transfer Credit
Cost per hour


Per Credit Hour

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Minors & Certifications

Benefits of EKU Online

Learn essential skills for today’s business environment through a personalized and tailored degree in marketing.

  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB International)
  • Generous credit transfer policy
  • Marketing Club for marketing and other business students
  • Free textbooks for undergraduate students
  • Accelerated 8-week terms
  • 6 start dates per year
  • Reduced tuition for active duty military members
  • Free online tutoring and career services assistance
  • Fast-track opportunities for students with 80 or more credit hours
  • Dedicated advisors who provide personalized graduation plans
  • Ranked by U.S. News & World Report among the best universities offering online degrees

Minors & Certifications

Minors & Certificates can be difficult to complete with this program. If you wish to explore this option, please work directly with your program advisor.

Career Opportunities

Advertising, promotional, and marketing campaigns will continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace. In addition, increasing usage of data and market research in order to understand customers and product demand, and to evaluate marketing strategies, will lead to growing demand for market research analysts.

Job Opportunities Include:

  • Digital marketing manager
  • Marketing specialist
  • Social media coordinator
  • Social media manager
  • Advertising copywriter
  • Art director
  • Advertising account manager
  • Brand manager
  • Business unit manager
  • VP marketing, buyer
  • Store manager
  • Sales trainee
  • Sales representative
  • Key account representative
  • Sales manager
  • Regional sales manager
  • Sales executive
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Rooted in both theory and practical applications, our fully accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.

Degree Requirements

A minimum of 120 credits are required to graduate with a bachelor degree, including 42 upper-division credits. Complete degree requirement information about the Marketing BBA program is available in the University undergraduate catalog.

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

Transfer Credits

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admittance to EKU for appropriate articulation. Learn more about transferring to EKU.

Sample Courses

For a full list of course descriptions, see section 7 of the University undergraduate catalog.

MKT 350 – Consumer Behavior in Marketing (3)
Role of consumer decision-making as it affects the marketing firm; basic concepts of consumer behavior and interrelationships that exist between marketing and the behavioral sciences.

MKT 400 – International Marketing (3)
Determination of marketing strategy by United States firms and multinational corporations for serving foreign markets and for adapting to variations in cultural and economic factors affecting foreign marketing efforts.

MKT 455 – Marketing Research and Analysis (3)
The role of research in marketing decision making; the research process, with emphasis on collection, analysis, and interpretation of data as applied to solving marketing problems. Students are required to do a research project.

MKT 460 – Marketing Management (3)
The strategic marketing planning process involving analysis of the changing market place; analysis of alternative strategies to meet the needs of target markets; and the profitable execution of the marketing plan.


Kaitlin Dougherty

Kaitlin Dougherty

Enrollment Advisor

Call or email Enrollment Advisor Kaitlin Dougherty for information about the EKU Online Risk Management and Insurance, Business Administration, Finance and Public Accounting Bachelor’s Degree programs.

Contact Info:

Application Deadlines


Term Application Deadline Classes Begin
Fall A July 5 August
Fall B August 31 October
Spring A November 30 January
Spring B January 31 March
Summer A April 5 May
Summer B  May 31 June


Additional Contact Information

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Financial Aid Office: 859-622-2361
Military & Veterans Affairs Office: 859-622-2345
Student Account Services: 859-622-1232

Student Success

I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.

Jason TateEKU Online Student

Online Military Students

EKU Online offers veterans and active duty military students an unparalleled online learning experience that provides accessibility, convenience and flexibility.

Special Tuition for Active Duty* Military
Eastern Kentucky University offers reduced tuition expenses to $250 per credit hour for undergraduate and $325 per credit hour for graduate courses to all service members currently serving on active duty.

*Active duty is defined as on federal orders for 180 days or more.

“I’d like to thank the EKU College of Justice & Safety for the opportunity to complete my degree online. It’s very user-friendly, and everyone has bent over backwards to make this happen.”

– 1LT Heath Bergmann, EKU Online graduate student on deployment in Afghanistan

Heath Bergmann
  • “I can confidently say that — as someone who doesn’t even live in the United States — EKU’s online program has been extremely accommodating and flexible. I can discuss advising appointments over email, and I can have my textbooks shipped to my address overseas.” – Sydney Garner Lewis
  • “After the birth of our first child, I knew I needed to go back and finish what I started,” said McKenzie. “I was happy that I could pick up where I left off at EKU even though I lived in a different state.” – EKU Online student and mom
  • “I chose EKU because I am a unique student with unique needs, and EKU provides an avenue for students like me to succeed.” – EKU Online Psychology student Jason Tate
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