Consumer behavior works to determine why we, as consumers, make the purchasing decisions we do. This field blends marketing and psychology to attempt to decipher consumer behavior from the social, personal, and psychological viewpoint. This analysis enables marketers to make more informed decisions as to how to effectively market their product or service to consumers.Read More

Future marketers will have a lot of tools for interacting with consumers and getting their brand to stand out in a crowded marketplace. One of these tools, immersive technology, includes the integration of virtual content with consumers’ physical environment to blur the line between the physical and virtual worlds. Marketers need to be aware of...Read More