Career Opportunities

Careers in sports management are unlimited and will encompass a wide variety of interests, passions and career goals. The discipline is broken into three segments:

  • Sport Entertainment
  • Sport Product
  • Sport Support Organizations

This program will prepare students in a unique way for a career in the rapidly changing arena of sport.

According to the Bureau of Labor Statistics (BLS), employment of entertainment and sports occupations is projected to grow 5 percent from 2018 to 2028, faster than the average for all occupations.  Strong demand from the public for entertainment, as well as the increasing popularity of sports, will contribute to job growth for the entertainment and sports occupations.

The median annual wage for entertainment and sports occupations was $42,940 in May 2018, which was higher than the median annual wage for all occupations.

Industry employment opportunities include:

  • Game day coordinators
  • Athletic administrator
  • Event coordinator
  • Sports marketing
  • Facility operations manager
  • Financial and contract analyst
  • Guest relations manager
  • Corporate partnerships manager

Career Outlook

Image Career Outlook Chart - Job Outlook graph showing jobs on the rise - $53,636 Estimated Salary of Graduates from this program

Job Outlook graph shows jobs for training and development on the rise through 2022 - $53,636 estimated salary of graduates from this program.
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Employment Outcomes

Graduate Occupations


Coaches and Scouts


General and Operations Managers


Sales Representatives, Wholesale
and Manufacturing


Educational, Guidance, School, and
Vocational Counselors


Postsecondary Teachers


Social and Community Service Managers

Graduate Employers


Eastern Kentucky University


University of Kentucky


Enterprise Holdings, Inc.



Dick's Sporting Goods, Inc.



Estill County School District


University of the Cumberlands

Graduate Job Titles


Assistant Coach


Sales Manager


Customer Service Representative



Head Coach



Account Manager


Branch Manager