Why Should You Earn a Marketing Degree?

EKU Online > Why Should You Earn a Marketing Degree?

Are you looking for a dynamic career field? Do you want to be a marketplace driver? A marketing degree perfectly positions you for success in business.

According to the U.S. Bureau of Labor Statistics, demand for advertising, promotions, and marketing managers is projected to grow 8 percent by 2028, faster than the average for all other business professionals. Not only are jobs plentiful, but there is also great earning potential in marketing. The median annual wage for advertising and promotion managers was about $125,510 in May 2019, while marketing managers earned $136,850 annually.

A marketing degree allows students to cultivate essential industry skills. These skills include creativity, strategic problem-solving, budgeting, communication, and the ability to stay on the cutting edge of an evolving field.

No matter your interest a marketing position is waiting to be filled. Interested in sports? Video games? Fashion? Movies? Non-profit work? There are careers in almost every industry, allowing you to turn your passion into your profession.

Why Earn Your Marketing Degree from EKU Online?

EKU’s 100% online marketing degree program teaches students essential business skills in courses that explore topics, such as:

  • International marketing
  • Digital marketing
  • Personal selling
  • Consumer behavior in marketing
  • Marketing for entrepreneurs
  • Integrated marketing communications
  • Market research and data analysis

EKU boasts an AACSB accredited business school, a prestigious accreditation shared by only 876 business institutions across 57 countries. Designed with working professionals in mind, classes are on an accelerated 8-week term with multiple start dates per year.

We also believe in rewarding students for the time they have already committed to their education, which is why we have a generous credit transfer policy and fast-track opportunities for students with 80 or more credit hours.

Dedicated to adding personalization to education, EKU Online offers free online tutoring and career services assistance. Students also benefit from dedicated advisors who provide personalized graduation plans.

Ranked as one of the best universities offering online degrees by U.S. News & World Report, learn more about how we can help make your future a reality today!


Interested in a career in marketing?
Earn your online bachelor’s degree from a regionally and AACSB accredited university that has been an online education leader for more than 15 years.

Complete the learn more form for more information about earning your bachelor’s in marketing to give yourself a competitive edge in the job market.

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