Bachelor’s of Business Administration Degree Curriculum

Pre-Business Core Courses 12 hours

  • ACC 201: Introduction to Financial Accounting
  • ACC 202: Introduction to Managerial Accounting
  • GBU 204: Legal and Ethical Environments of Business
  • QMB 200: Business Statistical

Business Core Courses 21 hours

  • CCT 300W: Managerial Reports
  • CIS 300: Management Information Systems
  • FIN 300: Business Finance I
  • MGT 300: Principles of Management I
  • MGT 370: Operations Management
  • MKT 300: Principles of Marketing
  • GBU 480: Business Strategy

Business Administration Requirements 30 Hours

  • GBU 101: Introduction to Business
  • GBU 201: International Business
  • MGT 340: Management Science

Together with your advisor, select at least one course from each of the following areas:

Marketing

  • MKT 306: Services Marketing
  • MKT 309: Integrated Marketing Communications
  • MKT 310: Personal Selling
  • MKT 350: Consumer Behavior in Marketing
  • MKT 400: International Marketing
  • MKT 401: Internet Marketing
  • MKT 435: Marketing for Entrepreneurs

Finance

  • FIN 301: Corporate Finance
  • FIN 302: Small Business Finance
  • FIN 304: Financial Institutions
  • FIN 310: Entrepreneurial Finance
  • FIN 311: Personal Financial Planning
  • FIN 324: Principles of Investments
  • FIN 330: Principles of International Finance

Management

  • MGT 320: Human Resource Management
  • MGT 330: Small Business Management, Innovation and Entrepreneurship
  • MGT 430: International Management

Together with your advisor, select one upper-division course from FIN, MKT or MGT, AND nine hours of business electives from ACC, CCT, CIS, FIN, GBU, MGT, MKT or RMI.

Supporting Courses 9 hours

  • CIS 212: Introduction to Computer Information Systems OR
  • INF 104: Computer Literacy with Software Applications
  • ECO 230: Principles of Economics I
  • ECO 231: Principles of Economics II
  • MAT 112: Algebra and Applications OR
  • MAT 211: Applied Calculus
  • PSY 200 or PSY 200W: Introduction to Psychology  OR
  • SOC 131: Introductory Sociology

Free Electives   8-11 hours

Remaining EKU General Education Requirements 37 hours
(See catalog for details.)

Total Hours Required for Degree Completion 120 hours

For a full list of course descriptions please see section 7 of the university undergraduate catalog.